Elstgeest Potplanten

Jury verdict:

Elstgeest Potplanten shows how you can implement circularity in your existing business operations. The company has been growing green, air-purifying plants for decades. She is now implementing a new, circular concept in her existing revenue model and implementing this throughout the entire chain. According to the jury, it shows courage that you are gradually implementing circularity in your existing business operations and putting this on the agenda throughout the company. Growing without peat, designing a new pot, adjustments in irrigation up to the sale of this adapted concept, and much more. Good looking! Compliments from the jury!