2008: Dutch Flower Group

Dutch Flower Group specialises in segmented market orientation. With the other companies in the group, Dutch Flower Group serves a diversity of market segments – from exclusive florists to department stores and professional wholesalers. By anticipating specific customer wishes, Dutch Flower Group strives to increase its market share in each segment. The way in which the company clusters all its trading disciplines is admirable. That is also true of the manner in which they offer new concepts to their customers and suppliers, without infringing on the identities of the companies within the group.