2010: Fruit-growing company Vernooy, Cothen
The fruit-growing company, Vernooy, from Cothen along the Kromme Rijn, is a creative and inventive business. Theo and Martine Vernooy are entrepreneurs with a clear vision of cherry cultivation. For example, Vernooy was also among the first to make use of low-stemmed in addition to the traditional high-stemmed trees. However, Vernooy distinguishes itself from other fruit growers through a choice of assortment that extends the season, innovative technical cultivation and a sophisticated marketing strategy for cherries. One example is the Cherry Festival that draws some 12,000 visitors to the company. The owners know – partly due to their infectious enthusiasm – how to team up with the right people and thereby demonstrate their strong social commitment.