2023: Theelers - Theme Prize

Tea from waste streams

Start-up Theelers transforms residues and byproducts into a new product for the consumer market: herbal tea blends. Theelers arose from an ambition shared by four growers: Corn Bak Bromelia (Assendelft), De Kruidenaer (Etten-Leur), Westlandpeppers (De Lier) and Gova (Nispen). The jury felt that the way they joined forces is a model for the sector. The four entrepreneurs use one another’s expertise in order to make progress together on innovative product development in greenhouse horticulture. Pieter Boekestijn says: “Theelers stands for collaboration, quality and passion for horticulture. We are proud and honoured that by combining our crops we were able to win the ‘new crops, new applications’ theme prize. It’s now time to move forward with bringing our product to market.”