Dekker Chrysanten nominated

Family business Dekker Chrysanten is one of the leading chrysanthemum breeders and propagators in the world. The internationally oriented company develops and markets new varieties and has production facilities in Hensbroek and Tanzania. In addition, it has sales offices in the Netherlands, South Africa and Colombia and test locations in Colombia and South Africa. In recent years, Dekker Chrysanten has invested heavily in the development of innovative and successful chrysanthemum varieties and is seen worldwide as a trendsetter.

Together with other breeders within the GenNovation partnership, it applies the latest breeding techniques for more successful and sustainable production. Process innovation is a strength at Dekker Chrysanten. Examples of this include the development of an automated cutting system, the early introduction of 'The New Cultivation' and the far-reaching measures in biological crop protection in chrysanthemum cultivation. Resistance to disease and pests takes high priority in their breeding activities.

Verdict of the expert jury: Dekker Chrysanten has clearly formulated goals for sustainable entrepreneurship and contributes to the development of the chrysanthemum sector. The family-run company uses expertise, experience and know-how to develop special market concepts for its customers. They have a special focus on HR to facilitate and support the 1,200 employees, 125 of whom are in the Netherlands, in their personal development. Employees are given responsibility and trust at work.

Dekker Chrysanten was nominated by Rabobank Alkmaar.